About Shelley

Shelley Moore’s passion is community growth.  She aligns leaders with their affiliated communities to execute intentional growth strategies that create places where people want to thrive. In that space, she is simply known for building and challenging teams to grow while getting projects done.

In 1999, with no capital and only her entrepreneurial spirit, Shelley left a corporate leadership position and founded Insight Strategic Concepts®. At the same time, she intuitively decided to move to Elkhart, Indiana as her startup location. She was attracted to its gritty, industrial base which seemingly aligned well with her manufacturing interests rooted from her upbringing and business education in Japan.

Today, she still lives in Elkhart, and she's developed a strategic growth system that has been known to be a go-to "secret weapon" in assisting leaders with aligning the talents of their teams with the progressive strategies, communications, and processes needed to accelerate sustainable growth.

Born in Ohio, Shelley is the oldest of three children. As a child, she loved school and learning. She created plays, short stories, poems and business ventures in her many creative spaces. Growing up in a family of business owners, she attributes her fearless approach to challenge to the influence and inspiration from her parents, uncles, aunts and cousins, who over the years have purchased or started various types of businesses of which she has been integrally involved in their growth, branding and decision making.

Her services include leadership awareness assessments, strategic growth planning, innovation planning, community development and placemaking, team leadership and facilitation, project management, marketing communications, sales management, and performance management. 

She works in various industries including: manufacturing, retail, healthcare, staffing, distribution, professional/ financial services, information technology, non-profits, local governments and community development projects. 

Shelley has marketing, advertising and international business degrees from The University of Akron and Kansai Gaidai University in Osaka, Japan.  

She is a Copper Circle Kolbe Certified Consultant, a certified Natural Step facilitator for sustainability planning, 2019 Key to the City of Elkhart by Mayor Timothy Neese, 2017 Woman of the Year for the Elkhart Greater Chamber, an Addy Award recipient, a NAPW Woman of The Year, 2013-2018 Key Business Partner of Specialized Staffing Solutions, and a 2007 Michiana Forty Under 40 recipient.

Shelley also owns BLOOM Success Solutions®, a performance management software company. 

In her spare time, she enjoys running, workouts, travel, cultural adventures, music, reading, writing, cooking, and the outdoors.